The system that makes every ad smarter than the last.

Personas
Angles
Testing
Learnings

Built in-house by Onpressive. Per brand we map personas, find angles, test concepts and store every learning, so creative stops being a gamble and becomes a process that gets better every week.

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BIYÙ
DIEP'R
Dropgigant
Riklis Karto
KSF
Clubwally
Maniac
Nota
Lunelupo
VYVO
Burga
Andora
Onpressive team at work

Most agencies make ads on gut feel and start from zero every month. What worked last time lives in someone's head, if anywhere.

No memory. No method. Lots of guessing.

Without a system, every new ad is a new gamble. Winners get lost, losers get repeated and nobody knows why something worked.

Every ad builds on the last.

Personas, angles, concepts and learnings live in one system per brand. Every test adds to it, so each round of creative starts from what we already know works.

What's inside the system.

01

Personas

Who buys and why: pains, desires and objections, per brand and per product.

02

Angles

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The angles that move each persona, from price and convenience to status and fear of missing out.

03

Offers

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Which offers and bundles work for which persona, so creative and offer pull in the same direction.

04

Content menu

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Our library of formats, hooks and styles. Every concept is built from proven building blocks.

05

Concepts

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Every ad starts as a concept with one clear hypothesis, so a test always teaches us something.

06

Learnings

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Validated and disproven learnings per brand, plus patterns we see across 30+ accounts.

We manage €1M in monthly ad spend across 30+ D2C brands, steering on business KPIs like revenue, margin and new customers, and producing 1,000 ads every month.

Founded
2020
Success rate
99%
Team members
7
D2C brands
30+

The engine behind every campaign we run.

Every brand runs on the Creative System: personas, angles, tests and learnings in one loop that gets smarter every week.

Explore our services
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Personas

We map who buys and why: their pains, desires and objections, per brand.

A/B testing iconA/B testing icon

Angles

Every persona gets angles that hit home, each paired with a format, hook and style from our content menu.

Campaign launch iconCampaign launch icon

Test

Every concept is a hypothesis. New concepts go live every week and the data decides.

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Learnings

What wins and what loses goes back into the system, so every round starts smarter than the last.

How the system runs, week after week.

Onpressive strategist at work

Map

We build personas, angles and offers from research, reviews, ad data and conversations with your team.

Brief

Per angle we write concepts and pick format, hook and style from the content menu.

Make & launch

Our studio produces the ads and they go live in a fixed test structure.

Learn

We read results per angle and hook, and mark each learning as validated or disproven.

Compound

Learnings flow back into personas and angles. Every round starts smarter than the last.

Dropgigant

Revenue
2x
Taste tests
40+
Statics
500+

Dropgigant was already running steadily when we started. We took over Meta and TikTok, produced every static and all founder content, and worked alongside partner Storyboosters on UGC. Revenue doubled in three months.

View case study
2x
Revenue in 3 months
40+
Taste tests
500+
On-brand statics
Dropgigant billboard: Snoep jezelf naar Curacao
Performance
Creative

Built with the Creative System

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Questions we hear often.

Is the Creative System a tool or a way of working?
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Both. It's our own method, and it lives in our own platform where we keep personas, angles, concepts and learnings for every brand.

Do we get to see our personas and learnings?
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Yes, we share them with you. Insights about your customers are useful beyond ads too, from email to product pages.

How quickly does the system pay off?
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The first tests give signal within a few weeks. The real value grows over time, because every test makes the next one smarter.

Does it work for every product?
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It works for D2C brands where people buy online and creative can be tested at scale. Those are the only brands we work with.

Get a free audit of your ad account.

We review your ad account and creative, then walk you through where you are losing revenue and what to fix first.

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“From day one, I was impressed by their professionalism, attention to detail, and ability to deliver creative, well-thought-out solutions. They adapted seamlessly to my company’s needs.”

Riklis Karto portrait
Riklis Karto, CEO Riklis Karto
We stop thumbs for a living
From spark to sold out
Boring ads are the only risk
Your CPM problem is a creative problem
We retire ads before they get tired
From spark to sold out
Your CPM problem is a creative problem
We retire ads before they get tired
We stop thumbs for a living
From spark to sold out
Boring ads are the only risk
We stop thumbs for a living
Boring ads are the only risk
We stop thumbs for a living
We retire ads before they get tired
Your CPM problem is a creative problem
From spark to sold out
We retire ads before they get tired
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