DROPGIGANT
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Revenue doubled in three months with statics, founder content and UGC working together
Dropgigant is the Netherlands' specialist online shop for drop (Dutch licorice) and candy. The catalogue holds 500+ products from Dutch and international producers and carries a 9.5 rating from 10,000+ reviews.
Candy is usually an impulse buy from a supermarket shelf. The job was to turn that impulse into an online habit on Meta and TikTok, and to do it profitably.
We run Dropgigant's performance channels, Meta and TikTok. We also make all static creative and shoot all founder and employee-generated content (EGC). Our partner Storyboosters handles the UGC strategy and management. Together that gives the account a constant supply of statics, founder video and creator content.
Since we started working together, Dropgigant's revenue has doubled in three months. With Storyboosters running the UGC side, we built a strategy that is profitable as well as bigger. More than 500 on-brand statics and more than 40 taste tests gave the account plenty to test and plenty to scale.
What makes it work is how we reuse what performs. When an angle proves itself in UGC or founder footage, we carry it into other concepts and formats. A validated angle then pays off several times, and every new round of creative starts from something we already know works.
Candy and drop can go a lot further than the supermarket shelf. Give people a good reason to order online and they will. And when an angle proves itself in UGC or founder content, take it into your other concepts. That is how we scale.
Our brand was already running steadily, but together with Onpressive we started growing faster and harder. Happy with our collaboration!
We review your ad account and creative, then walk you through where you are losing revenue and what to fix first.
“From day one, I was impressed by their professionalism, attention to detail, and ability to deliver creative, well-thought-out solutions. They adapted seamlessly to my company’s needs.”
