BIYÙ
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1,000+ ads and 4.9x the ad spend, at a 4.81 ROAS
BIYÙ is a Dutch beauty and lifestyle brand for women who want skincare and haircare that fits real life. Think face masks, hair tools, eye patches and lip care that are practical and easy to use, without promising a total transformation.
With a broad catalogue and a fast-moving audience on Meta, TikTok and Snapchat, the challenge was to scale paid acquisition hard on all three platforms without the usual trade-off of more spend and weaker returns.
We set the strategy together with BIYÙ. Our team made the statics using our own testing method and ran the media buying across Meta, TikTok and Snapchat. On UGC we advised BIYÙ's in-house team, so their content and our ads kept pulling in the same direction.
Every month we spent more than the month before, and revenue kept pace. Ad spend grew 4.9x while ROAS came out at 4.81. Growth was not a straight line: the biggest peaks came around product launches, and each launch lifted the level the account settled at afterwards.
Spending at that pace meant creative output had to go up as well. Together we put more than 1,000 ads live to keep feeding the account with new angles and formats. The growth also changed BIYÙ itself. With more budget, more content and more launches to run, the company moved into a new phase.
Spending more every month only works when revenue follows and the creative keeps up. At BIYÙ both happened, and it took the brand into a new phase as a company.
We have grown incredibly fast with Onpressive over the past year. Good communication, strong creative output and a great team to work with.
We review your ad account and creative, then walk you through where you are losing revenue and what to fix first.
“From day one, I was impressed by their professionalism, attention to detail, and ability to deliver creative, well-thought-out solutions. They adapted seamlessly to my company’s needs.”
