DIEP'R
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700+ ads and 1.7M people reached, with 26% year-over-year growth
DIEP'R is a Dutch card game brand that gets people talking for real, with editions for dating, relationships, the dinner table and friendships. The community around the brand was engaged, but the digital funnel did not turn that engagement into consistent sales across channels.
Our job was to build a paid funnel across Meta, TikTok, Google and email that converts that engagement into orders at scale, while keeping the brand's authentic voice.
We run DIEP'R's full paid and lifecycle stack. Meta and TikTok ads bring in new customers, Google Ads captures demand when people are already searching, and Klaviyo email flows turn first-time buyers into repeat gifters across editions.
The creative is a mix of formats. UGC is produced with our partner Storyboosters, and our own team adds stills and animations. That keeps the message consistent whether someone meets DIEP'R on TikTok, in a Google search or in their inbox.
The growth came from the content mix. UGC produced together with Storyboosters ran alongside stills and animations, so every audience kept seeing something new. Each DIEP'R edition speaks to a different group, from couples and friends to families at the dinner table, and each group got creative made for them. That steady flow of fresh content let us keep scaling without wearing out the ads.
Email marketing did the rest. Once someone had bought their first game, flows and campaigns introduced them to the other editions. Customers who started with one edition came back for the next, for themselves or as a gift. That turned first-time buyers into returning customers and got more value out of every customer the ads brought in.
A varied creative mix is a must if you want to scale in e-commerce, especially with products people buy as gifts. Email then makes sure the first order is not the last.
We review your ad account and creative, then walk you through where you are losing revenue and what to fix first.
“From day one, I was impressed by their professionalism, attention to detail, and ability to deliver creative, well-thought-out solutions. They adapted seamlessly to my company’s needs.”
